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PORTFOLIO
PACKAGING
DESIGN
While I have a smaller collection of Packaging design works, I still find the creative process extremely fun and exciting. I like the challenge that different kinds of surfaces present and implementing my other skills to create unique and interesting designs.
PROJECTS
This project is a redesign of the famous 2012 Lady Gaga album, “Born this way”. While the original design represented her ideology of growth, transformation, and change, I felt a redesign could better convey some of the other themes within the album, including; Freedom, Acceptance, Pride, and Self-Expression, while also representing her unique fashion style and iconic reputation.
Hence creating a design that was outstandingly bright, colorful, and bold, representing all those themes in an abstract and free-flowing manner. I created a digitally painted texture for the cover graphic, as well as color variations versions for the stickers. Using a mixture of pride colors, as well tones are seen in her flamboyant fashion and personal style.
For the inner gate-fold, I created these unique geometric fashion Illustrations, taking inspiration from Lady Gaga’s actual runway and red carpet outfits. While integrating the same paint poured pattern for the cover, ensuring a conclusive and consistent design approach to the whole design.
This project outlined the challenge of creating a unique package design that could house a fictitious collaboration between Polaroid and a graphic
t-shirt company. The packaging also had to be sustainable or reusable in some way.
So I created this coathanger packaging net and made this prototype to demonstrate its potential and function. It would be made from recycled cardboard and would function as a coathanger for the t-shirt inside the packaging.
Both brand colours were simplistically integrated within the design, ensuring a pops of colour would represent the polaroid brand, while the darker, gritter shades would represent the t-shirt brand.
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